"For something this complicated, it's really hard to design products by focus
groups. A lot of times, people don't know what they want until you show it to them."
[more]
"That's been one of my mantras - focus and simplicity. Simple can be harder than
complex: You have to work hard to get your thinking clean to make it simple. But
it's worth it in the end because once you get there, you can move mountains."
-Steve Jobs
Quote: “For something this complicated, it’s really hard to design products by focus groups.”
October 15, 2019