The Secret to Employee Loyalty

March 2, 2024

Ah, the golden key to loyalty among the ranks! Here it is: Invite your team to stick around for the long haul, but if they decide to fly the coop, assure them they’ll be leaving with a shinier resume. It’s about having those real talks, not just about the gig but about their grand life adventure.

My very first right-hand person was a bright-eyed woman student from my Kent State days, back when I was juggling teaching with getting my first venture off the ground.

Fast forward through time, and I’ve had the pleasure of crossing paths with over 5,000 souls. The mantra’s always been the same: “Pour your heart and soul into what you do here, and you’ll walk away with skills that’ll stick with you for life.”

Fast forward a couple of decades, and there’s my son and I, hosting these heart-to-heart workshops for the Raising Cane’s crew. We dove into our pasts, took stock of the now, and then dared to dream about the future. The air was thick with aspirations – from finishing school to launching their own ventures.

We called it the “Life Bridge” exercise. It was all about mapping out the bridges we’ve crossed and pinpointing the ones we’ve yet to build.

Noble endeavor? I wouldn’t go that far. Every so often, someone from the crew would pop the question: “Why help us move on?” Our go-to response? “Aiming high only makes you shine brighter while you’re with us.”

Revolutionary concept? Hardly. My brothers got a leg up from their IBM days back in the ’60s. Me? I cut my teeth in the mad world of Madison Avenue advertising, soaking up skills revered across the industry. And let me tell you, Raising Cane’s is no stranger to being recognized for its stellar culture and training.

What’s more, this approach eases the sting of goodbyes. Letting someone go feels a tad less heavy when you know they’re better equipped for what’s next. And when a star player bids farewell, it’s with a hearty “thank you” because we’ve both grown from the experience.

Human relations are as unpredictable as the weather because, well, humans. But any outfit that’s truly dedicated to its people has a clear edge, especially in today’s world where options abound. Culture is king.

There was this wise coach who once said players only really want to know three things: “Can I count on you? Are you all about excellence? And do you genuinely care about me?” And he wasn’t just talking about their skills on the field, but about them as individuals.

By genuinely embracing that last question, we’re not just building teams; we’re crafting powerhouse organizations.

Being open and showing you truly care not only strengthens your culture but also fortifies your organization from the inside out.

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Note to my readers:  This issue is dedicated to my son, Kevin, for the years he served as my partner in marketing.  He has moved on to a broader entrepreneur career now and so he has better things to do than create, edit, and update every list, every communication and every presentation I’ve done since 2011.  He was also kind enough to accompany me in the early days of each Vistage presentation to coach me into a top 30 speaker among their 1,500.  Since our boy is also an accomplished singer and songwriter, I am featuring one of his own pieces as my Song of the Month.

Tim McCarthy

Peace,

Tim McCarthy